insights

• rhetoric never won a revolution yet (1)
• potentialone can assist you in promoting your non-profit cause in a high-impact way
• to be successful, nonprofits, just like their business counterparts, need to develop brands that convey not only an attractive personality, but also a distinctive one (2)
• to be effective the brand personality must be properly reflected in all visual and verbal communication, and in all aspects of the organization’s practices (3)  

potentialone stories

potentialone has practical experience managing a non-profit organisation and consulting to several non-profits in israel

potentialone lectures , runs workshops on branding and supports branding process development with non-profit clients

our model

envision – engage – map – perform - measure

some more details

we assist your organisation to envision the outcomes it was created to deliver, align the key elements of the vision and mission into challenging but realistic objectives - we assist you to map all the relevant strategic influences including stakeholder groups, and use these to develop a strategy which builds on strengths and opportunities

using our proprietary branding process model, we lead your organisation to distil its core messages into the brand to be projected to all internal and external stakeholders – we work with you to develop all the all the verbal and visual communication processes which must be consistent and aligned with the brand – elevator pitch, logo, advertising materials, funding proposals, public relations activities, employee and volunteer training and more – we coach organisation leaders in the implementation of the branding process

but don’t forget

delivery is the key to a successful brand

one more thing

leadership and board effectiveness are key components of delivering impact ..