insights

• a roadmap has a destination, directional guidelines and milestones to ensure you keep on the right road .. when followed, it gets you where you want to go (1) 
• different sizes of companies have different approaches towards csr (2)
• a good reputation depends on management practices that prevent reputation-destroying misconduct, foster quality and customer services, respect the natural environment, and demonstrate corporate citizenship (3)
• potentialone can assist you in creating and implementing the right csr strategy  for your business
• csr has its place in all aspects of the business (4)
• stakeholders can be defined as those groups who impact and/or are impacted by the company and its activities. in addition to those the company impacts directly -- employees, customers, shareholders, communities, investors, and local and national regulators -- "stakeholders" now can include suppliers and their employees, employees' families, nongovernmental organizations, and the natural environment in which a company's products or services may be sourced, manufactured, sold, used, or disposed (5)

potentialone stories

potentialone has written a csr strategy proposal for a local affiliate of a multi-national organisation

potentialone  team has practical experience of implementing csr in a large corporation

our model

envision – engage – map – perform - measure

some more details

we assist you in defining your core business values  as the backbone your company’s csr agenda - – we map all the csr impacts of your business and identify the challenges and opportunities - we assist you in developing  a strategy and an implementation roadmap for csr which will leverage business opportunities whilst positively impacting society and environment

we assess potential stakeholder issues and map the relevance for your csr strategy - we connect stakeholder issues to your csr strategy  and assist you to develop a systematic approach to dialoguing with stakeholder groups -  we assist you to incorporate stakeholder issues into your csr strategy and implementation plan

we map all areas for reporting according to  gri guidelines,  and create a special reporting framework using credit360 tools, and define the reporting framework over a 3-5 year time period  - we map the way data should be gathered , input and collated  and we model the style of social report that best fits your business culture and style, and your csr achievements - we write your social report in line with GRI G3 guidelines and identify communication channels

but don’t forget

csr isn’t just a strategy .. it’s a way of life .. and motivated by a desire to do well by doing good

one more thing

csr strategy is important, but who supports delivery of your strategy ? see human resources effectiveness