I wept because I had no shoes, until I saw a man who had no feet.

Service to humankind represents a key factor in business advancement (Christine Arena)

We always wanted our business to be more for public good than private greed
(Anita Roddick)

There is money at the Bottom of the Pyramid (C.K.Prahalad)

Corporate social responsibility is about business putting its reputation on the line for something it believes in
(Joe Marconi)

One of every eight dollars invested in North America is now placed in socially responsible funds (Chris Laszlo)

"More effective organisations create change by treating the world's problems less like a charity and more like a business… they transformed good intentions into enlightened business strategies"  

Cause for Success - Christine Arena - - New World Library

one who
wishes to sing...

... will always find a song

corporate social responsibility

(csr)

csr is the conduct of a corporation’s business in an ethical and socially responsible manner resulting in a positive interface with and impact on all the corporation’s internal and external stakeholders, the environment and society in general.

ultimately, corporate socially responsible behaviour should create higher standards of living whilst preserving or enhancing sustainable business growth and profitability of the corporation.

is your company a good social citizen ?
is your company gaining business benefit from socially responsible practices ?
does your company create business opportunity through community involvement ?

at potentialone, we believe that businesses are faced both with opportunity and risk with regard to their relationtionships with all stakeholders.

opportunity to gain competitive advantage through good corporate citizenship

risk to lose competitive advantage through poor corporate citizenship

does your company gain or lose competitive advantage ?

csr enhances competitive advantage in the following areas :

• productivity and quality
• reputation and brand image
• recruiting new employees
• understanding consumers and customer loyalty
• cost control and efficiency
• attraction of investors
• regulatory benefits

companies who successfuflly address all areas of corporate citizenship and gain business leverage whilst developing the potential of local communities, will ultimately become the corporate leaders of the future.

As a member of Maala - Business for Social Responsibility - potentialone supports the acceptance of businesses of the Code For Business Responsibililty. The Code identifies the following categories:

1 Management of Social Responsibility
2 Business Ethics
3 Products and Advertising
4 Working environment
5 Community involvement
6 Environmental protection
7 Supply chain partnerships
8 Human rights
9 Governance, Reporting and Transparency

for further reading we also recommend excellent materials by the ashridge centre for business and society  - click here for the csr catalogue   which give excellent overviews about csr .

our team at potentialone is made up of experienced csr practitioners who can work with your company, however large or small, to assist you in developing effective corporate social responsibility practices

our approach is outcome - process - driven - we have practical leadership experience of business strategy, organisational and human resources processes and the integration of these to deliver the right csr strategy and implementation plan for your company.

in doing so, we realise the vision of our company, potentialone, to contribute through our business activities to positive social change in Israel.

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